Kory Stamper. True Color: The Strange and Spectacular Quest to Define Color-from Azure to Zinc Pink. New York, Knopf, 2026.

A kaleidoscopic journey through the secret history of hues-and the story of the obsessive genius behind the definitions of colors we use today, from the beloved author of Word by Word "Wildly entertaining and bountifully informative; I couldn't have enjoyed myself more." —Benjamin Dreyer, New York Times bestselling author of Dreyer's English begonia (n.): 3 -s : a deep pink that is bluer, lighter, and stronger than average coral (see coral 3b), bluer than fiesta, and bluer and stronger than sweet william called also gaiety.